Advertisers have known it for years. The difference between getting people to buy a widget or not depends on perceptions. If someone believes that he or she needs a certain good or service, he or she will go to all lengths possible to procure that widget.
Sometimes it takes a fresh set of eyes, or a fresh brain to tweak the ad, to help us to get results. Ad executives earn big bucks for the fresh new ideas they generate, so why not a casual passerby who wants to reach out a helping hand? At times, it can make all the difference.
Changing attitudes can sometimes begin with a fresh look at the present situation, and a fresh pair of eyes to help. Where are those fresh eyes? What part of my own perception needs to be tweaked? How does my sign need to be reworded?
Sometimes it takes a fresh set of eyes, or a fresh brain to tweak the ad, to help us to get results. Ad executives earn big bucks for the fresh new ideas they generate, so why not a casual passerby who wants to reach out a helping hand? At times, it can make all the difference.
Changing attitudes can sometimes begin with a fresh look at the present situation, and a fresh pair of eyes to help. Where are those fresh eyes? What part of my own perception needs to be tweaked? How does my sign need to be reworded?
No comments:
Post a Comment